Develop a more Circular Business model for your Assets

(L)ove (U)r (P)lanet is a circular network of companies and partners focused around Circular Asset Management: Original Equipment Manufacturers (OEM’s), Buyers, Service Partners, and Sellers, who believe in creating a better future through a focus on sustainability.

How do we do this : We will achieve this by actively collaborating with organisations who can mutually benefit from prolonging Asset Life Cycles for Laboratory Equipment through the tracking and optimisation of their assets life and the re-allocation of their under-utilisation assets.

Our Mission : Creating a closed “loop” Circular Network centred around the life cycle of your laboratory equipment.

Our goal : To aim for sustainable asset management, shifting business practices towards strategic, long-term partnerships for the benefit of the planet and all living being, prioritizing integrity over profit.

Our purpose : To become a new model for companies to collaborate based on creating a circular economy for all assets, starting specifically with laboratory equipment.

We are only as strong as our network, so if you’re not already part of the (L)ove (U)r (P)lanet movement, what are you waiting for? Join us today!


At (L)ove (U)r (P)lanet we seek to prove that businesses can be both profitable and successful through collaboration and focusing on the betterment of society and our planet as a whole.

The LUP Model is a holistic network, bringing together all stakeholders in a collaboration that looks to serve and consider the entirety of Asset Life Cycles. We work with each of our clients on a case-by-case basis with the ultimate aim of extending your asset life cycles and thereby, reducing landfill and mining more raw materials from the planet, whilst enabling greater access to resources.

Ethics : the cornerstone of our action

We encourage all of our people, clients and working partners to adopt and commit to our Code of Ethic, modelled and expanded from the Code of Ethics of the Chartered Institute of Procurement & Supply (CIPS).

Understanding and commitment

  • Profitability aligned with sustainability
  • Passion, purpose, and integrity in all endeavors
  • Adherence to laws and regulations with continuous learning

Ethical practice

  • Respect, honesty, and authenticity in business relationships 
  • Fair treatment of all stakeholders
  • Active support of corporate social responsibility and environmental sustainability 


  • Utilisation of circular economy networks for best practices
  • Minimisation of negative impacts while maximising value and service levels
  • Implementation and monitoring of sustainable and ethical policies


  • Ownership of business ethics and integrity
  • Leadership through example and sharing of knowledge
  • Prevention, reporting, and remedying of unsustainable or unethical practices

Understanding and commitment

  • Business can be both profitable and sustainable
  • Living and working with passion, purpose and integrity
  • Continually enhancing knowledge of all relevant laws and regulations
  • Commit to eradicating unethical business practices (environmental destruction or pollution, corruption, bribery, fraud, modern slavery, child labour and other abuses such as with regards to animal rights)

Ethical practice

  • Conduct all business relationships with respect, honesty, authenticity and integrity
  • Treat all stakeholders fairly and impartially
  • Actively support and promote corporate social responsibility (CSR) and environmental sustainability
  • Avoid any business practices which might bring LUP Global into disrepute


  • Utilise LUP Global’s circular economy networks and shared knowledge, to enable best practice methodologies, frameworks and strategies to promote sustainability, reduce waste and eliminate unethical practices from the supply chain are adopted
  • Ensure decisions minimise any negative impact on the environment, human and animal rights, whilst endeavouring to maximise value, professionalism and service levels to ensure all stakeholders WIN for the best outcome of our planet in the process through collaboration and working strategically in long-term partnerships
  • Put sustainable and ethical policies and procedures in place, regularly monitored and updated, ensuring compliance
  • Mandate the education and training of all staff and clients
  • Practise due diligence, professionalism, fairness, kindness and the strictest of confidentiality in all business undertakings


  • Accept accountability and take ownership of business ethics and integrity
  • Foster a culture of leadership by example and share experience, knowledge, innovations and best practice solutions, with respect to any Intellectual Property
  • Take steps to prevent, report and remedy any unsustainable or unethical practices

A Team of passionate people

The core team of LUP consists of hard-working, highly skilled people from various backgrounds bringing all the required expertise needed to make this organisation a success. Despite the differences, all of them have something in common: To help people, our planet and create a positive impact on the community


Non-Executive Director

Head of Marketing & Business Development

Circular Asset Consultant

Circular Asset Consultant

IT Development

Circular Asset Consultant

Work Together or Partner With Us

If you are passionate about global sustainability, have a burning desire to make our world better through working and collaborating with other like-minded people, please contact us today to see if we could potentially work together.

Currently looking for Experts in :

  • Laboratory Equipment
  • Circular Economies
  • Asset Management
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